Self Est. is a brand created to empower individuals using social media. Through the design of an app that shifts the emphasis of appearance on social media to personality, Self Est. aims to build a community of empowered social media users, and maintains brand presence with a website and an Instagram account.
There is also engaging, informative and empowering content delivered via a publication and a website, which aim to encourage users to consider their sense of self concept and the issues of self esteem online. Through these platforms, the brand delivers factual articles, think-pieces and artwork that explores different themes and social media usage, with a quarterly printed zine to give eyes a rest from screens.